The Space Between
By definition, omnichannel or multichannel strategies require the intersection of multiple sales channels, supporting technologies, and customer demands. Each of which is supported by a team member, vendor or partner that is an expert in its own area. This results in a lot of players operating in separate silos with limited understanding of the others’ motivations and challenges.
Silver Kite fills the space between. We are experts in cross-channel customer experiences, process design and execution, and retail technology. We provide advisory services for retailers, brands, and software publishers embarking on omnichannel projects that require understanding and oversight of multiple teams, process redesign, technology selection, and integration.
Retailers and Brands
Silver Kite helps retailers and brands design and execute better omnichannel strategies. We research new markets and channels and determine the best expansion strategy to reach your goals. We design cross-channel processes to support the experiences your customers crave. And we evaluate your technology footprint and provide guidance on how to fill gaps with the right solutions to support the capabilities you need to stand out.
Software Publishers
Silver Kite works with software publishers in two ways.
First, we complement your professional services organization with experts who lead projects that involve multiple teams attempting to solve a common goal. With extensive knowledge of process design, retail technologies and integration strategies, we act as your representative to help your client, their partners and other vendors drive projects to completion.
Second, as previous software publishers ourselves, Silver Kite helps you expand into to new market segments. Drawing on decades of experience selling eCommerce and retail software, we formulate go-to-market strategies that capture market share and drive revenue.